January 2019

WordPress Changes To Be Careful About

By |2019-02-26T20:04:10+00:00January 1st, 2019|Marketing Made Simple|

Recently WordPress has released its biggest update in its long history, introducing a new WYSIWYG editor among other features. Personally, I really like it. It's modern and more in line with a friendly user experience than ever before. The upgrade is called "Gutenberg." You will have noticed this if you have WordPress 5.0 or higher [...]

August 2018

What Makes A Good Partner?

By |2018-10-13T01:26:42+00:00August 13th, 2018|Marketing Made Simple|

In life and in business we find ourselves needing others. Problems arise when those necessary relationships falter. The residual effect of partnerships lacking trust, communication and or mutual benefit is chaos and regression. When those we do business with aren't a good fit, it is important to address this quickly. If a vendor such as [...]

April 2018

Things To Look For In A Web Design Company

By |2018-04-05T00:21:27+00:00April 5th, 2018|Marketing Made Simple|

Taking your first plunge into getting a website developed can be intimidating for many. You hear and read terms like domain names, hosting, security, WordPress, Content Management System, Php, plugins, custom programming, integration with social media, maintenance requirements and so on. And what's the process? What do you, the client, need to do? How long [...]

January 2018

September 2017

Sole Proprietor Who Does All The Work? Guess What? YOU Are The Brand.

By |2018-04-05T00:30:26+00:00September 1st, 2017|Marketing Made Simple|

Most businesses are not unique in the product or service they deliver. When a product or service becomes standardized and not easily differentiated because it can't be (oil for example) it becomes a commodity. Oil is oil. Plumbing is plumbing. In service industries sole proprietors who do the work have a unique opportunity. Even if [...]

March 2017

December 2016

August 2016

May 2016

March 2016

It’s not about one big thing.

By |2016-10-12T22:07:58+00:00March 13th, 2016|Marketing Made Simple|

One of the most challenging things about being in business is everyone, from marketers to vendors, claim that they can change or overhaul your business overnight. This just isn't realistic. The internet is immensely competitive and will continue to be. Gone are the days of getting there first, with some rare exceptions. And those exceptions [...]