Many businesses fall prey to SEO companies who promise the world in short order. Several months later, they realize they spent hundreds or thousands of dollars on a gimmick. All sizzle, no steak. It’s unfair. It’s frustrating. It also makes the job of companies like ours more challenging because we have to overcome the stigma [...]
Sometimes it is not what you do, it’s what you DON’T do that hurts you. Many businesses have felt compelled to create facebook, twitter or other social media profiles, post occasionally and think they’ve done a decent job. Well, there is one hidden, scary risk that can occur with this approach. A customer posts a [...]
Get them coming back more often and spending more with carefully honed email marketing efforts. One of the most, if not THE most, effective ways to leverage your book of business is to embrace email marketing. Your existing customers are absolute gold. Permission-based (NOT spam!) email marketing is one of the most tried and true [...]
The vast majority of local online searches end up in a purchase. That’s compelling. Here’s a breakdown of the device used and the percentage of searches that resulted in a purchase (according to comScore*): PC/Laptop searches = 59% Mobile = 78% Tablet = 77% With Google handling approximately two-thirds of all internet searches, that means [...]