Monthly Archives: January 2014

January 2014

Be Yourself: Simplify Your Business for Growth

By Brian Coles, Founder|2016-10-12T22:08:05+00:00January 29th, 2014|Marketing Made Simple|

Is change progress? Sometimes. But that change must be based on the strengths of who you are, not who you like to think you are. If someone is not very good at math, the likelihood of him/her being a physicist is well, unlikely! If one is an accomplished 100-meter dash runner, they might make a [...]

How to Define Your Ideal Customer In One Minute

By Brian Coles, Founder|2016-10-12T22:08:05+00:00January 9th, 2014|Marketing Made Simple|

You are a small business owner who has been asked to define your ideal customer by your new marketing provider. You either “know it” off the top of your head or suddenly stop and have a mild panic attach. “Dang” you think. I just wanted more customers. I didn’t think of there being an ideal [...]