Your Product Or Service – It’s Not About You

By |2016-10-12T22:08:01+00:00March 18th, 2015|Marketing Made Simple|

A lot of people go into business thinking that it is about doing what they want to do. They want to sell makeup, own a bakery or be the friendly neighborhood auto mechanic because, well, they love making people pretty, cupcakes and cars. But unless you absolutely, deeply love these things as if they are [...]