Sole Proprietor Who Does All The Work? Guess What? YOU Are The Brand.

By |2018-04-05T00:30:26+00:00September 1st, 2017|Marketing Made Simple|

Most businesses are not unique in the product or service they deliver. When a product or service becomes standardized and not easily differentiated because it can't be (oil for example) it becomes a commodity. Oil is oil. Plumbing is plumbing. In service industries sole proprietors who do the work have a unique opportunity. Even if [...]