October 2021

February 2020

3 Essential Marketing Tips

By |2020-02-03T01:33:07+00:00February 3rd, 2020|Marketing Made Simple|

Marketing, unfortunately, often gets a bad rap, and sometimes, deservedly. There are good and bad actors in any profession. Lying, exaggerating (another form of lying), over-promising (lying) is unethical and should never be used by a business that works in good faith and wishes to maintain trust with its customers. Here are 3 essential marketing [...]

September 2019

Changes Coming to Facebook And How To Make Them Work For Your Business

By |2019-09-12T20:51:27+00:00September 12th, 2019|Marketing Made Simple|

Facebook is one of the most popular and useful social media platforms for businesses. Unfortunately, it can be a bit challenging to make them work for you if you don't have a clear understanding of what works. And what works, often changes as Facebook, is constantly tweaking their feeds in order to provide richer user [...]

January 2019

WordPress Changes To Be Careful About

By |2019-09-12T20:49:21+00:00January 1st, 2019|Marketing Made Simple|

Recently WordPress has released its biggest update in its long history, introducing a new WYSIWYG editor among other features. Personally, I really like it. It's modern and more in line with a friendly user experience than ever before. The upgrade is called "Gutenberg." You will have noticed this if you have WordPress 5.0 or higher [...]

August 2018

What Makes A Good Partner?

By |2018-10-13T01:26:42+00:00August 13th, 2018|Marketing Made Simple|

In life and in business we find ourselves needing others. Problems arise when those necessary relationships falter. The residual effect of partnerships lacking trust, communication and or mutual benefit is chaos and regression. When those we do business with aren't a good fit, it is important to address this quickly. If a vendor such as [...]

April 2018

Things To Look For In A Web Design Company

By |2018-04-05T00:21:27+00:00April 5th, 2018|Marketing Made Simple|

Taking your first plunge into getting a website developed can be intimidating for many. You hear and read terms like domain names, hosting, security, WordPress, Content Management System, Php, plugins, custom programming, integration with social media, maintenance requirements and so on. And what's the process? What do you, the client, need to do? How long [...]

January 2018

September 2017

Sole Proprietor Who Does All The Work? Guess What? YOU Are The Brand.

By |2018-04-05T00:30:26+00:00September 1st, 2017|Marketing Made Simple|

Most businesses are not unique in the product or service they deliver. When a product or service becomes standardized and not easily differentiated because it can't be (oil for example) it becomes a commodity. Oil is oil. Plumbing is plumbing. In service industries sole proprietors who do the work have a unique opportunity. Even if [...]

March 2017

December 2016

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