Updating your website on a regular basis is important. It shows prospects that your organization is active, legitimate and connected. It also gives fans/customers content they can share, as well as help with search engine rankings. But developing content for a website can be daunting for most organizations, as it is seen as a major [...]
Facebook is a strong place to promote your small business. In fact, it is virtually essential depending on the business and which face it is. At the least, it can be a meaningful complement to your existing online marketing. First of all, let's stop wasting time . . . No one reads much (that's why [...]
One of the most challenging things about being in business is everyone, from marketers to vendors, claim that they can change or overhaul your business overnight. This just isn't realistic. The internet is immensely competitive and will continue to be. Gone are the days of getting there first, with some rare exceptions. And those exceptions [...]
One of the most important questions in organizations, let alone life, is “why?” It gives us clarity, purpose and inspiration. It is what compels us into action. When running your business or organization, it is important to incorporate why into all facets. Why are we meeting? Really? Why are customers leaving? Why aren’t we growing? [...]
If every product or service was highly unique, we’d be in trouble. Things would be too unpredictable. Every mom and pop donut shop would have different kinds of donuts and we’d never know if the new one we just drove by would have what we wanted. We may be pleasantly surprised or disappointed. If each [...]
We’ve been busy! In order to further simplify and streamline our client experience while providing more modern, fully legitimate websites, all our websites going forward will be mobile-friendly, like this recent website we completed for the non-profit Tender Touch Minisitrieshttp://www.tendertouchministries.org This new system incorporates mobile-friendly design, clean, responsive layouts and at a more competitive price [...]
A popular question in the small business world is “Should I have a mobile site? Every tells me if I don’t, I am not going to show up in Google anymore!” Recently Google made a significant change to their search engine algorithm, that will likely have some impact on search results for your website, depending [...]
A lot of people go into business thinking that it is about doing what they want to do. They want to sell makeup, own a bakery or be the friendly neighborhood auto mechanic because, well, they love making people pretty, cupcakes and cars. But unless you absolutely, deeply love these things as if they are [...]
A few years ago while looking at spreadsheets of client email open rates, I noted a powerful phenomenon. Certain types of subject lines consistently out-performed others. I would confidently say that subject lines with the elements I will list shortly, will outperform those that do not about 90% of the time. If your goal is [...]
It’s the time of year when everyone decides to fix all the things they don’t like about themselves or the world around them. While it sounds motivational, it is actually lazy! Why on earth would we wait to fix the things that really are affecting us negatively? At all? In other words, how many of [...]