Entrepreneurs are often faced with decisions that will stick for the ages. And these are the ones that require the most careful thought. One of which is the name of their company. Even more difficult, is the domain name (aka the web address).

Unlike company names, the web address has more limitations. At least a good one does. It needs to be short, easy to remember and whenever possible, a .com, .net or .org extension.

Below are tips in choosing the right domain name:

  • If you are a business, go for a .com extension.
  • If all the reasonable .com choices are taken, a .net is okay, especially in the technology world.
  • If you are a non-profit or an organization, a .org is best, as it lends itself to the “altruistic,” non-business-y tone
  • Make the domain name easy to remember. Yahoo.com versus YahooInternetServicesCompany.com for example
  • Easy to spell. Some “hip” sites get away with strange words and that is okay for their audience. Otherwise, spell things in a way that makes sense. BobsPlumbing vs BobsPlumming
  • In general, try and keep it short. 15 letters or less (not including the extension).

You can search for and register your domain name many different companies. In general, we like GoDaddy.com because the price is right, but others work the same way.

For help with domain names, including registration, feel free to contact us anytime by clicking here.