Over the last couple of years, pressure from government and the market have caused ISPs (internet service providers) to be much more strict when accepting emails into a user's inbox. While there are many factors that can cause an email to go to spam or be completed rejected by a server, below are a few [...]
Marketing, unfortunately, often gets a bad rap, and sometimes, deservedly. There are good and bad actors in any profession. Lying, exaggerating (another form of lying), over-promising (lying) is unethical and should never be used by a business that works in good faith and wishes to maintain trust with its customers. Here are 3 essential marketing [...]
Facebook is one of the most popular and useful social media platforms for businesses. Unfortunately, it can be a bit challenging to make them work for you if you don't have a clear understanding of what works. And what works, often changes as Facebook, is constantly tweaking their feeds in order to provide richer user [...]
Recently WordPress has released its biggest update in its long history, introducing a new WYSIWYG editor among other features. Personally, I really like it. It's modern and more in line with a friendly user experience than ever before. The upgrade is called "Gutenberg." You will have noticed this if you have WordPress 5.0 or higher [...]
In life and in business we find ourselves needing others. Problems arise when those necessary relationships falter. The residual effect of partnerships lacking trust, communication and or mutual benefit is chaos and regression. When those we do business with aren't a good fit, it is important to address this quickly. If a vendor such as [...]
Taking your first plunge into getting a website developed can be intimidating for many. You hear and read terms like domain names, hosting, security, WordPress, Content Management System, Php, plugins, custom programming, integration with social media, maintenance requirements and so on. And what's the process? What do you, the client, need to do? How long [...]
I write posts for this blog, which represents my business. My intention is to communicate something I know is useful to my audience with the hope that they (you) keep coming back, and hopefully reach out for assistance (our services). But there is another reason I enjoy writing. And it is a powerful reason few [...]
Most businesses are not unique in the product or service they deliver. When a product or service becomes standardized and not easily differentiated because it can't be (oil for example) it becomes a commodity. Oil is oil. Plumbing is plumbing. In service industries sole proprietors who do the work have a unique opportunity. Even if [...]
While these are not the only things to consider, let's face it, your time is limited and you need to know what really matters most and why. Later last year it was confirmed that 60% of searches were on mobile devices (source:SearchEngineLand). That was not a surprise. Everything has been trending toward mobile the [...]
It is always good to do an honest reflection of the how you are doing. But it requires some sort of guidelines. All organizations have different ways of measuring success, but most, if not all, will likely have some associated with the concepts below. Simplicity, Positivity and Adaptability Are we doing what set out to [...]